Work

Improving Customer Engagement in Banking An Aras-Based Evaluation of Marketing and Communication Strategies

Year: 2025

Type: article

Source: REST Journal on Banking Accounting and Business

DOI: 10.46632/jbab/4/1/14

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409167383

FWCI:

Cites: 24

Cited by:

Related to: 10