The Impact of Environmental Awareness and Consumption Ethics on Proactive Environmental Behaviour: The Mediating Role of Political Position
Year: 2025
Type: article
Study design: Observational Study
Abstract: Purpose – This paper examines how environmental awareness and consumption ethics influence proactive environmental behaviour, with the mediating role of individuals’ political positioning. Design/Methodology/Approach – Data were collected via a structured survey of 179 respondents and analysed using structural equation modelling (PLS-SEM) and mediation analysis. Findings and Implications – The results suggest that conservative political positioning negatively influences, and partially mediates the effect of environment awareness and ethical consumption on proactive environmental behaviour. Limitations – The primary limitation is the use of a non-probabilistic convenience sample of Brazilian respondents. Future studies should employ stratified sampling to improve representativeness and explore variables such as social class. Originality – Despite increasing concerns about environmental issues, a gap remains between individuals’ attitudes and behaviour, particularly when political orientation plays a role. This paper contributes to the literature by highlighting the mediating function of political positioning.
Source: Market-Tržište
Authors: Jussara da Silva Teixeira Cucato, Flavio Santino Bizarrias, Vivian Lara Strehlau, Marlette Cassia Oliveira Ferreira, Jussara Goulart da Silva
Language: English
Subfield: Management, Monitoring, Policy and Law
Field: Environmental Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4409174331