Year: 2025
Type: article
Study design: Observational Study
Abstract: Farm tourism has grown in popularity in Kerala, India, attracting a diverse range of tourists looking for authentic and immersive agricultural experiences. This research investigates the push and pull factors influencing farm tourists in Kerala. A convenience sampling technique was used to collect the sample of 200 tourists randomly selected from various parts of Kerala. Statistical tools such as simple percentages, chi-square test, factor analysis, and weighted average method were used to analyze the collected data. Understanding these factors allows tourism stakeholders and local communities to better tailor their offerings to meet the needs and desires of farm tourists, maximizing the potential benefits of this growing niche market.
Authors: M. C Neethu, N Ramyaprabha
Institution: Karpagam Academy of Higher Education
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409174811