Work

Mapping Trends and Future Directions in Consumer Engagement and Loyalty : A Comprehensive Bibliometric and Thematic Analysis

Year: 2025

Type: article

Source: Indian Journal of Marketing

DOI: 10.17010/ijom/2025/v55/i3/174831

Authors: Prerna Arora, Anurupa B. Singh, Vandana Ahuja, Rupali Kumar

Institutions: Asian School of Business, Amity University, Symbiosis International University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University Grants Commission

OpenAlex ID: W4409175685

FWCI: 8.912

Cites:

Cited by: 7

Related to: 10