Work

The hidden dimensions of halal brand: examining the role of frugality in consumer purchase decisions

Year: 2025

Type: article

Source: Journal of Islamic marketing

DOI: 10.1108/jima-11-2024-0529

Authors: Kobra Bakhshizadeh Borj, Mahdi Bashirpour, Nasrin Javanshir, Pedram Jahedi

Institution: Allameh Tabataba'i University

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409176020

FWCI: 1.844

Cites: 26

Cited by: 1

Related to: 10