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Tech evolution in e-commerce: the role of augmented reality in shaping customer intentions

Year: 2025

Type: article

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2025.10070405

Authors: Alaa Abbas, Ahmad Abou Zahr, Ali Abou Ali

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409184191

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