Year: 2025
Type: article
Abstract: The latest data show that total revenues for 2024's 30 largest U.S. peer‐to‐peer (P2P) fundraising campaigns logged a solid 3% increase over 2023, according to an annual survey by the Peer‐to‐Peer Professional Forum. In total, these top performers raised a total of $1.14 billion in collective revenue, marking the third year since the pandemic that the sector has shown growth in revenue. That's about $32.7 million more than 2023, which itself followed a remarkable 18% increase in 2022 as peer‐to‐peer events rebounded from steep drops due to COVID‐era social‐distancing rules.
Source: Nonprofit Business Advisor
DOI: 10.1002/nba.32942
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409186771