Year: 2025
Type: article
Abstract: This paper explores the critical role of predictive analytics in optimizing conversion rates for e-commerce businesses. It examines various strategies, technologies, and methodologies used in predictive analytics, their implementation in e-commerce settings, and their impact on key performance indicators such as conversion rates, customer retention, and overall revenue.
Author: Aditi M Jain
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409186961