Year: 2025
Type: article
Abstract: E-commerce has transformed how businesses operate, providing customers with convenience and companies with access to global markets. However, despite its vast potential, many e-commerce initiatives have failed due to either external conditions such as local or global market fluctuations or internal conditions such as a mixture of poor planning, financial mismanagement, operational inefficiencies, and cybersecurity risks. Focusing on the market fluctuations which is a key component for external conditions. A simulative dataset that mimics real-world market conditions is used to present contribution of machine learning to decision making stages. The usage of informatics could help mitigate these risks by improving decision-making, security, and operational efficiency, and in turn could prevented many of the failures.
DOI: 10.70447/ktve.2753
Author: Mona Yadegar
Institution: UCSI University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409188130