Year: 2025
Type: article
Abstract: The study presented here considers anime as playing a part in Japan's cultural diplomacy and soft power. It analyses the effect of the “Cool Japan” initiative and the qualities of anime as an effective promotional tool and its capability of spreading Japanese cultural values. Qualitative analysis is used to explore how anime impacts Japan’s world image.
Author: Oishe Ghosh
Institution: Christ University
Language: English
Subfield: Cultural Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409194504
