Year: 2025
Type: article
Study design: Observational Study
Abstract: Sustainable tourism has gained sizable traction in recent years as environmental worries and accountable consumer conduct continue to shape the global hospitality industry. In India, the idea of eco-hotels—hotels designed to decrease environmental effect—has emerged as a vital thing of sustainable tourism. This observe explores consumer willingness to pay (WTP) for eco-accommodations and sustainable tourism in India, identifying key determinants influencing buying choices and price sensitivity. The studies employ a blended-methods method, combining quantitative surveys and qualitative interviews to assess purchaser attitudes towards sustainable travel accommodations. A based questionnaire turned into dispensed among Indian tourists, including home travelers and global visitors, to apprehend their alternatives, attention, and financial readiness to assist eco-friendly initiatives. Additionally, in-intensity interviews with hospitality industry experts and environmental specialists provided insights into market traits and operational demanding situations in enforcing sustainable tourism practices. Findings screen that Indian customers showcase a growing consciousness of sustainability in tourism, pushed by way of elements which include environmental cognizance, moral concerns, and social responsibility. However, willingness to pay a premium for eco-hotels varies substantially primarily based on demographics, earnings levels, and personal values. Younger tourists and high-earnings companies reveal a higher WTP, frequently associating sustainable journey with a pricey and moral lifestyle. Conversely, charge-sensitive travelers prioritize affordability over sustainability, highlighting the want for aggressive pricing and government incentives to encourage adoption.
Authors: KRITIKA SHARMA, NEHA SHARMA
Institution: National Institute of Cancer Prevention and Research
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409195242