Year: 2025
Type: review
Abstract: This meta-analysis examines the challenges faced by female entrepreneurs in the advertising industry and the strategies that contribute to their success. The study synthesizes findings from multiple research articles and reports to identify key themes related to gender barriers, leadership opportunities, financial constraints, and market dynamics. The analysis also explores how female entrepreneurs navigate industry challenges through innovation, networking, and strategic decision-making. By highlighting both obstacles and solutions, this paper provides a comprehensive understanding of the landscape for female entrepreneurs in advertising.
Author: Pallavi Pitla
Institution: Osmania University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409195291