Year: 2025
Type: article
Abstract: Intercultural business communication is an applied form of ethnography in which a speaker closely perceives and evaluates components of another culture. The fast rise in business globalisation has carried with it an expanded requirement for compelling worldwide interconnection. To ascertain a healthy business relationship and sustainability, cultural differences are important to understand. With the use of content analysis, this study discussed intercultural business and communication methodologies that are pieces of intercultural business communication. It is contended that for intercultural business communication to occur, it is not adequate for every one of the three factors to be available. The three factors interact and form a collaboration that mirrors the dynamic character of intercultural business communication. The study concluded that cultural differences, awareness, and understanding are paramount in an intercultural communication environment. Therefore, to accomplish effective business communication within an intercultural environment, the interactants have to understand and apply the values, symbols, and rituals of the other culture.
Source: Journal of Posthumanism
Authors: Eyitayo Francis Adanlawo, Mpho Chaka
Institution: North-West University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409199527