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The Role of Chinese Tourists in Enhancing Pokhara's Economy and Quality of Life

Year: 2025

Type: article

Abstract: This study explores the impact of Chinese tourists on Pokhara’s local economy and the Quality of Life (QoL) . Through a survey of 400 Chinese visitors, the study assesses their satisfaction levels across various domains (e.g., leisure, cultural experiences, accommodation) and explores the economic contributions of their tourism spending. Findings indicate significant contributions to the local economy, particularly in terms of revenue generation and job creation, alongside a strong positive correlation between tourist satisfaction and perceived QoL. Further through in-depth interviews of 50 tourism operators, this paper also highlights the social and cultural effects of increasing Chinese tourism, with recommendations for promoting sustainable tourism practices to maximize benefits for both tourists and the local community. The findings suggest that Chinese tourism has the potential to contribute significantly to Pokhara’s economic and social development, but this growth must be managed responsibly to avoid over-tourism and preserve local culture.

Source: THE ACADEMIA

DOI: 10.3126/ta.v5i1.77115

Authors: Laxmi Kanta Sharma, Vishal Paudel

Institution: Tribhuvan University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: hybrid

Funder: University Grants Commission