Year: 2025
Type: article
Abstract: The anchoring effect is an important theory in behavioral economics, which has aroused much attention and been widely utilized in the economic market. By far, much research and experiments have been done to show the mechanism, types and applications of the anchoring effect. In this essay, the meaning, mechanisms and especially the applications of anchoring are discussed and analyzed by a case study method. The following discussion mainly focuses on the applications of the anchoring effect in business activities, including the aspects of financial investment, marketing and business negotiation. Based on the analysis, it turns out that the anchoring effect plays an important role in business activities. It is so ubiquitous that many people fail to even notice it. In essence, anchoring taps into cognitive biases, allowing businesses to steer decisions, maximize profits, and create compelling narratives around their products or services. Ignoring this effect risks losing strategic advantages or making incorrect decisions in competitive markets.
Author: Junting Chen
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409210651