Year: 2025
Type: article
Abstract: This paper undertakes an in-depth and comprehensive exploration of Amazon's business model, its current development status and future trends. In the contemporary business research field, although numerous studies have been conducted on e-commerce and technology companies, there is a lack of a detailed and integrated analysis of how Amazon effectively combines its multiple business segments, such as e-commerce, cloud computing, digital media, and logistics to maintain a strong competitive edge. Through a combination of data analysis, case studies, and comparative research methods, this study reveals that Amazon's customer-centric approach, extensive resource network, and strategic partnerships are the keys to its success. This research provides valuable insights for other enterprises in formulating business strategies and helps predict the future development of the e-commerce and related industries, filling a significant gap in existing research.
Author: Zizhen Zhong
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409210806