An Empirical Study on AI Powered Chatbot on WhatsApp (Examining User Experience, Adaptation and Engagement)
Year: 2025
Type: article
Study design: Observational Study
Abstract: The exponential expansion of messaging platforms has given rise to the utilization of WhatsApp chatbots as a crucial instrument for client engagement. This study looks into how WhatsApp chatbots are used, adopted, and engaged by users, as well as how they affect customer service and business communication. Using surveys in a mixed-methods manner with a sample size of 100 provides important advantages like faster response times, more productivity, and better personalization. The results emphasize the significance of AI developments, smooth integration, and chatbot creation tools. This study adds to our knowledge of the possibilities, constraints, and potential directions of WhatsApp chatbots, offering useful information to researchers, developers, and businesses. Key Words: Artificial intelligence, WhatsApp, Digital Assistance, natural language processing (NLP), WhatsApp chatbots, pre-programmed, Messaging platforms, machine learning, its User Experience, Adaptation and Engagement
DOI: 10.55041/ijsrem44011
Authors: EMIMA P, DR.J. RANI
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4409215417