Year: 2025
Type: article
Abstract: This paper analyzed and explained the factors promoting Western dining’s development and changes in China, shedding light on its historical growth, market forces, and overall environment. Using a PEST approach, the study discusses the political, economic, societal, and technical factors contributing to the adoption of Western dining habits into traditional Chinese foods. The paper also introduced the growth of the dining industry in China from ancient times up till the present day, highlighting the contribution of governmental policies and international trends towards the spread of Western-style dining across the country. The study has examples of national brands and an examination of key statistics, such as the number of outlets, revenue levels, and customer bases, hence showing major shifts in the dining environment. The findings point towards the need for instant innovations in terms of offerings and methods of provision, hence increasing customer choice and competition in the industry. The study offers insightful knowledge into the contribution of Chinese Western dining towards the growth of the dining industry and its future growth.
Author: Jingru Chen
Language: English
Topic: Culinary Culture and Tourism
Subfield: Food Science
Domain: Life Sciences
Open Access status: hybrid
OpenAlex ID: W4409236727