Cognitive Resonance Theory in Strategic Communication: Understanding Personalization, Emotional Resonance, and Echo Chambers
Year: 2025
Type: article
Abstract: The Cognitive Resonance Theory (CRT) offers a novel theoretical framework for examining the complex interactions between algorithmic personalization, emotional engagement, and the formation of echo chambers within digital media environments.The primary aim of this study is to conceptualize and posi-How to cite this paper: Gombar, M.
Source: OALib
Authors: Marija Gombar, Maja Križanec Cvitković
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409241279