Year: 2025
Type: article
Abstract: This study was conducted to help provide an understanding of intercultural communication as a social interaction in the form of communication between individuals with different cultural backgrounds.This study connected conflict in intercultural communication.It is considered a problem that arises due to ineffective communication and social interaction among individuals due to differences in cultural backgrounds.This research uses visual methodology to identify the concept of Intercultural Communication Conflict Between British and American in five TikTok Memes.Based on the research findings, intercultural communication conflicts are portrayed in video memes as a difficulty or confusion in communication between Americans and British due to a number of different circumstances.A lack of intercultural knowledge among speakers, disparities in terminology and dialects, and variances in the purpose of the conversation are all examples of these problems.The occurrence of intercultural communication conflict in several situations can be caused by one side's lack of cultural awareness, the existence of different goals in communication between each other, the perception of one party who feels that they are superior to the other, as well as a lack of tolerance in the cultures of different countries, and lack of knowledge about culture when visiting other countries.
Source: Mediaobrazovanie
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409250186