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Review of book: Practices, education and technology in audiovisual translation, by A. B. Garcia-Escribano

Year: 2025
Type: article
Abstract: Since the dawn of the 21st century, the rapid expansion of globalization, digitization, and the audiovisual industry has made audiovisual content more accessible than ever before, facilitating its distribution across the globe with remarkable ease.This widespread availability has, in turn, brought audiovisual translation (AVT) to the forefront, capturing the attention of a growing number of translation scholars who seek to understand its impact and implications (Zhang, 2017).At the same time, research in AVT is witnessing transformative shifts in media and communication methods, which not only broaden the scope of translation studies but also reflect the nuanced communicative demands of today's digital, multimedia-rich era.However, these developments have introduced new challenges for educators and learners in translation studies.The rise of new media localization practices and the advent of automation technologies are straining traditional training models, exposing the limitations of conventional frameworks and evaluation criteria in addressing these novel AVT practices.In response to these evolving needs, Practices, Education and Technology in Audiovisual Translation offers an interdisciplinary approach, integrating industry practices, educational frameworks, and cutting-edge technology to provide a thorough, systematic, and internationally relevant exploration of AVT.The book Practices, Education and Technology in Audiovisual Translation is structured across five chapters.Chapter 1 provides an overview of the academic
Authors: Litao Zhang, Yang Yao, Qiujun Su
Language: English
Open Access status: diamond
OpenAlex ID: W4409255633
FWCI:
Cites: 1
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Related to: 10