Work

Exploring the Importance of Social Listening to Mitigate Anti-Vax Propaganda: A Retrospective Analysis

Year: 2025

Type: book-chapter

Abstract: This study was undertaken to understand anti-vaccination narratives that propagated on the Covid-19 booster related posts on Facebook page dedicated for health promotion, under the purview of Ministry of Health, Sri Lanka. Comments in the post were categorised into five broad groups: anti-vaccine, pro-vaccine, information-seeking, sarcastic, and not relevant. Eight booster related posts with a total of 6514 comments were identified, among the comments 72.78% were categorised as anti-vaccine. Comment section can be an ideal environment for propagation of anti-vaccination propaganda, therefore, both offline and online social listening should be done timely and vigorously to identify these narratives and immediate action needs to be taken.

Source: Studies in health technology and informatics

DOI: 10.3233/shti250128

Authors: Poorna Fernando, RADLMK Ranwala, Malinda de Silva, I.K. Rasanka Ashoranga

Institutions: Ministry of Health, Nutrition and Indigenous Medicine, Macquarie University, University of South Australia

Language: English

Topic: Misinformation and Its Impacts

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: hybrid

OpenAlex ID: W4409265200

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