Public Relations of Complementary Micro-enterprises in the Maintenance of Construction Facilities
Year: 2025
Type: article
Abstract: The subject of this paper is the possibilities of developing relations with the public of micro-enterprises from the activity of building maintenance. Given that micro and small businesses do not have large financial opportunities for marketing activities, it is logical to join a cluster in order to reduce costs, and for the purpose of developing strategic activities through public relations. In this paper, a hypothesis is put forward about the association into a cluster of complementary construction micro-enterprises that deal with the maintenance of construction facilities for the sake of public relations efficiency. The development of IT technologies has created the conditions for public relations to be organized online, which increases efficiency, but also reduces costs. In addition, information technologies enable the development of a number of other types of cooperation through the development of activities, market research, exchange of experience and other things of common interest. A model of public relations management was established in order to prove the hypothesis and objectives of this paper.
Source: Tehnički glasnik
Institutions: University of Osijek, University North
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409267673