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The Impact of Instagram Social Media Utilization on Sales Revenue of MSMEs Products in the Digital Era

Year: 2025

Type: article

Abstract: This study aims to examine the impact of social media on increasing sales in Micro, Small, and Medium Enterprises (MSMEs) in the Kapanewon Kalasan, Sleman Regency. The type of research used is correlational research with a descriptive quantitative approach and simple linear regression analysis technique. This research was conducted in November 2024, with 33 subjects selected using incidental sampling. Simple regression analysis was used to test the effect of Instagram social media (X) on sales revenue (Y). The analysis techniques used include validity testing, reliability testing, normality testing, linearity testing, and determination testing. The results show that Instagram social media has an impact on sales revenue in the MSMEs of Forkom Kapanewon Kalasan, with an R-value of 0.552, or 55.2%, indicating a high level of influence.

Source: Journal of Management Studies and Development

DOI: 10.56741/jmsd.v4i01.797

Authors: Tarso, Yohan Dwi Saputra, Deny Hadi Siswanto

Institutions: Yogyakarta State University, Universitas PGRI Yogyakarta, Universitas Ahmad Dahlan

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4409275202

FWCI:

Cites: 22

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Related to: 10