AI in Commerce: Innovations in Sales Optimization, Supply Chain Efficiency and Consumer Behavior Analysis
Year: 2025
Type: article
Abstract: This research paper investigates the impact Artificial Intelligence (AI) is having on the foundational aspects of commerce sales optimization, supply chain management, and consumer behavior analysis. As organizations move into an era of enhanced competition and changing consumer needs, business leaders are now incorporating AI-driven strategies into their business models as the means for achieving operational excellence, and responding to market changes. By considering commercial applications, this research looks in to the function of AI algorithms, predictive analytics, and regression-based models (including the significance of beta coefficients), all of which can have a profound impact on traditional commercial functions. The findings demonstrate measurable business benefits and provide the foundation for a systematic evolution of commercial practice based on intelligence. Key Words: AI in Commerce, Sales Strategy, Supply Chain Automation, Consumer Analytics, Regression Models, Beta Coefficients.
DOI: 10.55041/ijsrem44158
Authors: K Srinivasulu, K Rahul
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409279458