Work

Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing

Year: 2025

Type: article

Source: ACM Transactions on Information Systems

DOI: 10.1145/3725885

Authors: Qi Yang, Aleksandr Farseev, Marlo Ongpin, Alfred Huang, Yu-Yi Chu-Farseeva, Da-Min You, Kirill Lepikhin, Sergey Nikolenko

Institution: ITMO University

Language: English

Topic: Recommender Systems and Techniques

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4409292137

FWCI: 5.374

Cites: 49

Cited by: 5

Related to: 10