Work

Your CEO Affects How Outsiders Perceive Your Brand

Year: 2025

Type: article

Abstract: Family or non-family leader? Your choice depends on the age of the firm, and can ultimately shape how the media and outside stakeholders see you.

DOI: 10.32617/1225-67f649221c877

Authors: Carlotta Benedetti, Paola Rovelli, Andrea Fronzetti Colladon, Alfredo De Massis, Kurt Matzler

Institution: Lancaster University

Language: English

Topic: Family Business Performance and Succession

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

OpenAlex ID: W4409295958

FWCI:

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