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Analysis of Agribusiness Management at Yunus Plant Shop in Increasing Competitiveness

Year: 2025

Type: article

Abstract: Pak Yunus Plant Shop in Medan City is an example of a micro, small and medium enterprise (MSME) that has successfully implemented agribusiness management to improve competitiveness in the ornamental plant market. This study analyzes the agribusiness management practices implemented by the shop, focusing on efficient supply chain management, product quality maintenance, innovative marketing strategies, and personalized customer service. The results showed that key factors such as operational efficiency and market adaptation contributed significantly to the store's competitiveness. Nonetheless, the store faces challenges such as fluctuating raw material prices and the need for continuous innovation. Recommendations to improve competitiveness include updating marketing strategies to match current trends and expanding supplier networks.

Source: Formosa Journal of Applied Sciences

DOI: 10.55927/fjas.v4i3.55

Authors: Hendra Saputra, Grestin Analia Togatorop, Luhut Manurung, Nisa Artia Nababan, Regita Cahyani Br Karo Sekali, Rosana Vanessa Girsang, Samuel Indra Sitorus, Silvia Putriani Silitonga, Stephen Malau, Tamara Meilita Marpaung

Institution: State University of Medan

Language: English

Topic: Agriculture and Agroindustry Studies

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: Zero hunger, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4409296819

FWCI:

Cites: 8

Cited by:

Related to: 10