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Hacia una economía plataformizada: el impacto de las plataformas digitales en las MYPEs de Lima, Perú

Year: 2025

Type: article

Abstract: The research sought to examine how digital platforms have provided MYPEs with the opportunity to maintain a presence in the market and to understand the challenges faced by MYPEs in the use of these platforms. Descriptive study, with a quantitative and non-experimental approach. The population was a total of 39,630 companies in the Gamarra Commercial Emporium and the sample was 385 MYPEs selling clothing in the same place of study. For the calculation of the sample, the population was considered infinite. A survey was applied. Social networks such as Facebook, Instagram, Telegram, WhatsApp and Tik Tok were the main platform used by the studied MYPEs (67,5%), 12,8% indicated that they had an online store, 18,9% owned some web page or platform and only 0,4% used some type of mobile application. In conclusion, most MYPEs have adopted social networks as their main digital platform and recognize their importance in the growth and survival of their businesses.

Source: Aibi revista de investigación administración e ingeniería

DOI: 10.15649/2346030x.3530

Authors: Walter Gregorio Ibarra-Fretell, Rosario Violeta Grijalva-Salazar

Institutions: Federico Villarreal National University, Universidad César Vallejo

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4409323392

FWCI: 7.017

Cites:

Cited by: 3

Related to: 10