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Improving Algorithmic Visibility Through Competitive Repertoires When Entering Platforms

Year: 2025

Type: article

Abstract: Platform competitors rely on visibility, increasingly controlled by algorithms, to succeed. Adopting the perspective of platform competitors, this study explores strategies for enhancing visibility upon joining a platform. Contextualizing competitive repertoire theory, we investigate the role of algorithmic engagement and the competitive repertoires configured by platform competitors. Based on 3,760 competitors from a dominant food delivery platform, we show that competitors that configure more aggressive competitive repertoires and accumulate greater levels of algorithmic engagement maximize their visibility.

Source: Information Systems Management

DOI: 10.1080/10580530.2025.2477458

Authors: Joaquin Rodriguez, Gabriele Piccoli

Institutions: Grenoble Ecole de Management, Louisiana State University, University of Pavia

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4409344761

FWCI: 0.895

Cites: 63

Cited by: 1

Related to: 10