Work

Optimizing promotion effectiveness through timing: Leveraging promotion types aligned with temporal landmarks

Year: 2025

Type: article

Source: Tourism Management

DOI: 10.1016/j.tourman.2025.105198

Authors: Chenya Ma, Xin Liu, Lu (Monroe) Meng, Yushi Jiang

Institutions: Southwest Jiaotong University, Hong Kong Polytechnic University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, National Office for Philosophy and Social Sciences, Social Science Foundation of Shaanxi Province, Ministry of Culture and Tourism of the People's Republic of China, Humanities and Social Science Fund of Ministry of Education of China

Awards: G4407785394, G4760800385, G5221594219, G569788792, G8119003721

OpenAlex ID: W4409349208

FWCI: 21.28

Cites: 86

Cited by: 12

Related to: 10