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Influence of the employer brand on the reduction of social problems in enterprise management by increasing employee commitment: Social aspects.

Year: 2025

Type: article

Abstract: The author studied the correlation between the employer brand strength and the commitment of employees to the organization. The article discusses the principles of using the organizational commitment model of J. Meyer and N. Allen, the Brand Asset Valuator model of the Young & Rubicam agency. The results of a pilot empirical study aimed at determining the degree and factors of influence of the employer brand strength on employee loyalty are analyzed. A search for factors that reduce the importance of social aspects in enterprise management was performed.

Source: Sociology and Law

DOI: 10.35854/2219-6242-2025-1-70-77

Author: А. E. Cheremushkin

Institution: Saint Petersburg University of Management and Economics

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4409382147

FWCI:

Cites: 2

Cited by:

Related to: 10