Work

Scrolling screens to streaming screens: understanding the digital consumers patronage of OTT platforms through Instagram

Year: 2025

Type: article

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2025.10070577

Authors: Amit Kumar Jena, Prasant Kumar Rout, Dhananjay Beura, Lingam Naveen

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409382383

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