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The Role of Social Media in Financial Literacy and Decision-Making: Insights From Behavioral Finance

Year: 2025

Type: conference-paper

Abstract: The paper examines how social media influences financial literacy and decision-making, focusing on the role of financial influencers ("Finfluencers"). As Germany faces increased personal responsibility for retirement planning, financial literacy has become crucial in enabling individuals to make informed choices in a complex financial landscape. The study analyzes the growing impact of social media on

Source: IAFOR International Conference on Education, official conference proceedings

DOI: 10.22492/issn.2189-1036.2025.15

Authors: Alexander Zureck, Susann Epping, Maximilian Rongstock

Language: English

Topic: Financial Literacy, Pension, Retirement Analysis

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4409391708

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