Amplifying Agricultural Resilience: Leveraging Traditional Media for Extension Services in Lanao Del Sur
Year: 2025
Type: article
Study design: Observational Study
Abstract: In Lanao del Sur, Philippines, where digital infrastructure remains limited, traditional media serves as a critical conduit for agricultural extension services. This study investigated its efficacy through a descriptive survey of 75 purposively selected extension workers, utilizing questionnaires, key informant interviews, and field observations. Findings highlight trainings (100%), Farmers’ Field Schools (92%), and community radio (80%) as dominant platforms, with 78.7% of respondents rating them effective or highly effective. Yet, persistent challenges—limited farmer participation (98.7%), funding shortages (97.3%), and poor signal reception (89.3%)—constrain their impact. Grounded in Diffusion of Innovations theory, this research affirms traditional media’s enduring role in rural knowledge dissemination, offering a scalable model for resource-constrained regions. Recommendations include increased funding, localized content, and hybrid digital-traditional strategies to bolster agricultural resilience, contributing to sustainable development goals in Southeast Asia.
Language: English
Domain: Life Sciences
Open Access status: diamond
OpenAlex ID: W4409392897