Research on Post Competency Cultivation and Apprenticeship Reform in Marketing Major Based on School-Enterprise Co-construction
Year: 2025
Type: article
Abstract: Driven by the dual forces of digital economy and consumption upgrading, this paper takes the school-enterprise cooperation between Zhejiang Dongfang Vocational and Technical College and a leading e-commerce enterprise as a case study to construct a modern apprenticeship model featuring "three-dimensional competency cultivation + four-stage progressive development". Through collaborative development of "Post-Course-Competition-Certificate" integrated curriculum systems, co-construction of digital marketing training centers, and implementation of dual-tutor collaborative mechanisms, the model achieves deep integration between education chains and industrial chains. Research shows that this model significantly enhances students' vocational capabilities and enterprise satisfaction: graduate employment rate reaches 98.5%, professional job-specific employment rate 85%, demonstrating a significant improvement over traditional models. The research results provide a replicable "Dongfang Model" for industry-education integration in vocational education, offering important reference value for deepening modern apprenticeship reforms.
DOI: 10.54691/n237wq48
Authors: Yiyi Huang, Zhijian Xiao
Institution: Zhejiang DongFang Vocational and Technical College
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409393330