Year: 2025
Type: article
Abstract: The word digital, electronic, internet surely gives a children and even adults a sense of thrill since everything can be done with a single tap in an rectangular build device. Businesses thrive using these technologies which improved the meaning of “cost efficient” and “labour-free” ideas. How did the market overturn with digital transformation Amazon.com?. This study aims to explore the impact of digital transformation on Amaxon on their growth and efficiency as a strategic path to gaining competitive advantage in a fast evolving market. The study aims to identify the key challenges, opportunity and factors that influence the successful adoption of digital technology of Amazon.com.
Author: Lakshmi Rajan
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409394523