The Role of AI in Transforming Content Creation & Distribution in India's Media Sector for Viksit Bharat
Year: 2025
Type: article
Abstract: This study delves into the significant influence of Artificial Intelligence (AI) on the creation and dissemination of content within India's media sector for a Viksit Bharat. With the swift progression of AI technologies, media entities are harnessing automation, machine learning, and natural language processing to transform their content creation methods and enhance distribution tactics. The research investigates how AI algorithms are restructuring journalism, entertainment, and marketing realms in India, resulting in more tailored, precise, and captivating content interactions for audiences. Employing both qualitative and quantitative methodologies, the study analyzes the opportunities, hurdles, and future ramifications associated with AI integration in India's media landscape. Insights garnered from interviews with industry professionals and case studies of AI-powered media ventures offer valuable insights into the transformative potential of AI in shaping the trajectory of content creation and distribution in India.
Author: Gopal Thakur
Institution: Guru Gobind Singh Indraprastha University
Language: English
Topic: Technology's Impact on Media
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409394644