Work

The Transformation Mandailing Community Traditions in the Context of Endogamous Marriages within a Single Clan

Year: 2025

Type: article

Abstract: This study analyzes the transformation of mandailing community traditions in endogamous marriages within a single clan using everettrogers’(19625)difusion of innovation theory.Cultural changes occur as traditions adapt to moderzation and shifting social values.Using a descriptive qualitative approach,data were collected through virtual interviews with parents,community leaders,and local residents.The findings show that the tranformation of endogamous marriage traditions follows Rogers five stages of innovation adoption: awareness, interest, evaluation, experimentation, and acceptance. While traditional values persist, reinterpretations emerge due to religious, social, and urban influences. This study highlights how traditions evolve while maintaining cultural identity in changing social systems.

Source: Literasi Bahasa dan Sastra Jurnal

DOI: 10.63462/xc4pr418

Authors: Naila Zahra, Hotna Ria Hasibuan, Nita Kholijah, Dea Veronika Br Ginting, Tomi Arianto

Institution: State University of Medan

Language: English

Topic: Cultural and Religious Practices in Indonesia

Subfield: Cultural Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4409394792

FWCI: 7.032

Cites:

Cited by: 1

Related to: 10