International Marketing as a Tool for Company Adaptation and Growth in the Context of Globalization
Year: 2025
Type: article
Abstract: The article highlights the current topic of international marketing and the strategy of enterprises entering new markets. In the first place are the main aspects of international marketing, its components and key factors of globalization of companies. Then the emphasis is placed on the activities of the Ukrainian company "Dnipro-M", its ambitious plans to expand its international presence, develop the brand and achieve leadership positions in the market. The company's globalization strategy, its goals and measures aimed at effective integration into new markets were separately noted. Methods for the further development of «Dnipro-M» were also proposed, including the implementation of a transnational strategy and a diversification strategy, which can significantly affect the overall development of the company.
Source: Экономика: реалии времени
Authors: Yuliia Hutareva, Hanna Svinarova, Anton Hutsu
Institution: Odesа Polytechnic National University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409399384