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Penggunaan Digital Marketing dalam Menjalankan Usaha Laundry Agios Living oleh Pengurus Santri dan Santriwati di Pondok

Year: 2025

Type: article

Abstract: In the context of rapid digitalization, the utilization of information technology has become essential for business operators, including among students in pesantren (Islamic boarding schools). This community service activity aims to enhance understanding and skills in using digital marketing for laundry businesses at Pondok Agios Living. The methods employed include three phases: socialization, mentoring and training, and simulation and trial. The results indicate that digital marketing training provides new insights for the managers in managing their businesses. Additionally, transaction simulations offer concrete experiences that boost the confidence and capabilities of the managers in customer service. By leveraging digital marketing, it is expected that the laundry business can increase visibility, expand market reach, and enhance customer satisfaction.

Source: Journal of Human and Education (JAHE)

DOI: 10.31004/jh.v5i1.2116

Authors: Anggoro Mukti, Raden Johnny Hadi Raharjo

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Quality education

Open Access status: diamond

OpenAlex ID: W4409401902

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