Analisa Faktor-Faktor yang Mempengaruhi Use Behavior Mahasiswa Berbelanja di Media Sosial dengan Behavior Intention sebagai Mediasi
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study is a quantitative study that discusses the factors that influence the use of social commerce by students in Batam City. Through Google Form, 275 questionnaires have been collected from respondents. The results of the study indicate that the behavioral intention variable is able to mediate the influence of the performance expectancy, effort expectancy, social influence, facilitating condition variables on the use behavior variable of students in Batam City. The behavioral intention variable is not able to mediate the influence of the price value variable on the use behavior variable, but the behavioral intention variable has a positive and significant effect on the use behavior of students in Batam City.
Authors: Listia Nurjanah, Karina Rusyen, Lady Lady
Institution: International University of Batam
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409403090