The Impact of Video Journalism on the Media Promotion of Political Parties in Jordan and Its Role in Raising Awareness Among Jordanian Youth
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study explores the role of video journalism in promoting political parties and increasing political awareness among Jordanian youth. It specifically examines the impact of political videos on shaping public opinion and encouraging political participation among young people, while also assessing the quality and clarity of the content presented in these videos. The findings reveal that political films play a significant role in enhancing youth understanding of political parties, with most participants reporting exposure to political video content related to Jordanian election campaigns. Additionally, the results indicate that such videos contribute positively to youth engagement in political activities, although the overall influence is moderate. However, the study also highlights critical concerns regarding the quality of the political content, particularly its ability to simplify complex topics for easier comprehension. These shortcomings suggest a need for more accessible and educationally effective content tailored to young audiences. The research emphasizes the importance of leveraging video journalism and social media platforms not only to promote political agendas but also to foster meaningful civic engagement. To maximize the impact of political video content, it is essential to improve production quality, focus on content clarity, and implement strategic distribution methods to reach a wider audience. Furthermore, the study recommends expanding future research to include larger and more diverse samples, allowing for broader and more representative insights into the influence of visual media on youth political engagement in Jordan.
Author: Asem Kreishan
Institution: Cairo University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
Funder: Cairo University
OpenAlex ID: W4409414999