Year: 2024
Type: article
Abstract: A marketing strategy is a comprehensive, integrated and integrated plan in the field of marketing that provides guidance on the activities that will be carried out to achieve goals. The aim of this research is to find out marketing strategies to increase sales at Terubuk Bengkalis Market. This type of research is qualitative. The method used in this research is the SWOT approach method. Based on the final results obtained in IFAS and EFAS, the strength factor is 2.73, the Weakness Factor is 3.41, the Opportunity Factor is 3.48, and the Threat factor is 3.41
DOI: 10.53398/ja.v3i2.571
Author: Kiki Candri
Institution: Institut Syariah Negeri Junjungan Bengkalis
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409428236