Contesting dominant AI narratives on an industry-shaped ground: Public Discourse and Actors around AI in the French Press and Social Media (2012-2022)
Year: 2025
Type: article
Abstract: This paper studies how artificial intelligence was set to the agenda in the press and social media in France. By simultaneously analysing the framing of AI and the key actors who dominated the discourse on this technology in the national press and on the X and Facebook platforms, the study highlights, on the one hand, the influence of digital companies and government narratives, and on the other, the presence of alternative stakeholder perspectives that diverge from dominant discourses and contribute to political polarisation on AI-related issues such as facial recognition. Our study sheds light on how AI framing can highlight dominant and alternative narratives and visions and may contribute to the consolidation of socio-technical imaginaries in the French public sphere.
Source: Journal of Science Communication
DOI: 10.22323/2.24020210
Author: Panos Tsimpoukis
Institution: Université de Toulouse
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409431719