The new normal: The increasing adoption of generative AI in university communication
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study examines the adoption of generative AI (genAI) tools in German university communication departments using 2023 and 2024 survey data. Adoption has significantly increased in 2024, particularly for text generation, with private universities leading the way. Efficiency gains are evident, but issues with factual accuracy and data privacy persist. The findings highlight a transition from cautious experimentation to mainstream integration of genAI in communication strategies, though ethical concerns remain. Communication departments face the challenge of balancing genAI’s efficiency benefits with the need to uphold quality, individuality, and privacy.
Source: Journal of Science Communication
DOI: 10.22323/2.24020207
Author: Justus Henke
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4409431727