Work

The art of social media influencers: exploring women’s healthcare marketing journey to prescription drug abuse and treatment engagement

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-09-2024-0100

Authors: Sarah Imran, Maria Zulfaqar

Institutions: National University of Modern Languages, University of West London

Language: English

Topic: Social Media in Health Education

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDGs: Good health and well-being, Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W4409433379

FWCI: 1.083

Cites: 67

Cited by: 1

Related to: 10