Digital Empowerment of Rural Economy: Discussion on E-Commerce Models in the Context of Rural Revitalization
Year: 2025
Type: article
Abstract: 数字经济的迅速发展为中国农村经济转型注入了新活力，也成为推动乡村振兴战略落实的重要抓手。在这一背景下，电子商务作为数字化技术的核心应用之一，通过赋能农村经济、优化资源配置和提升产业效率，实现了农村经济的高质量发展。本文从乡村振兴与数字经济结合的理论基础出发，系统探讨电子商务如何促进农村产业兴旺、农民增收以及城乡经济协调发展。通过总结农村电商的现状及模式，结合典型案例分析问题与挑战，提出以技术创新、人才培养、政策支持为核心的实践路径与优化建议。全文旨在为农村电子商务发展提供科学指导，为乡村振兴提供现实可行的解决方案。The rapid development of the digital economy has injected new vitality into the transformation of China’s rural economy and has also become an important means to promote the implementation of the rural revitalization strategy. Against this backdrop, e-commerce, as one of the core applications of digital technology, has achieved high-quality development of the rural economy by empowering the rural economy, optimizing resource allocation and improving industrial efficiency. This article starts from the theoretical basis of the combination of rural revitalization and the digital economy, systematically explores how e-commerce promotes the prosperity of rural industries, increases farmers’ income and the coordinated development of urban and rural economies. By summarizing the current situation and models of rural e-commerce, and analyzing problems and challenges through typical cases, it proposes practical paths and optimization suggestions centered on technological innovation, talent cultivation and policy support. The full text aims to provide scientific guidance for the development of rural e-commerce and realistic and feasible solutions for rural revitalization.
Source: E-Commerce Letters
Author: 文馨 朱
Institution: Nanjing Forestry University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409434087