Work

Pelatihan digital bisnis marketing melalui bauran pemasaran pada Bank Syariah Indonesia Lamongan

Year: 2025

Type: article

Abstract: Banking institutions have made rapid progress in efforts to support the continuation and improvement of the implementation of reliable and healthy banking services. The products offered by Bank Syariah Indonesia include banking services, hajj savings, easy wadiah and mudharabah, gold installments and pawns, deposits, and KUR applications. The problem with this service is a limitation in employee knowledge about the business digital marketing mix, so a problem arises in human resources, customer service, and BSI's digitalization system. The Implementation Method is a deep interview. The solution to solve the problem is to conduct training for BSI employees by sharing broader and specific information about digital banking marketing to keep up with the times. An effective and reliable marketing strategy is required to create customer value and build strong and profitable relationships.

Source: Penamas Journal of Community Service

DOI: 10.53088/penamas.v5i1.1649

Authors: Novi Darmayanti, Dian Puspita Sari, Renita Pramesti, Isma Nur Baiti, Mira Wahyuni

Institution: Darul Ulum Islamic University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4409438400

FWCI: 2.322

Cites: 10

Cited by: 1

Related to: 10