The Role Of Sharia Banking Marketing Employees In Answering Islamic Doubts About Sharia Banking In Bengkulu City
Year: 2024
Type: conference-paper
Abstract: This research aims to determine the role of sharia banking marketing employees in answering questions from Muslims about sharia banking in the city of Bengkulu. The method used in this research is a qualitative method with a descriptive approach. The research objects are Sharia Banking marketing employees, customers and non-customer communities. The data collection techniques used in this research were observation, interviews and documentation. The results of this research show that marketing employees have a crucial role in shaping public perception of Sharia Banking, they not only serve as product sellers, but also as educators and ambassadors who help expand understanding and acceptance of Sharia concepts in a financial context. Lack of understanding of the sharia principles that form the basis of sharia banking operations is a major factor that causes doubts among Muslims. To overcome Muslims' doubts about sharia banking, concrete steps are needed that involve various related parties, such as providing education, increasing transparency, encouraging cooperation between employees and sharia banking, as well as carrying out regulation and supervision of sharia banking.
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4409440321